WHOLEISTIC PSYCHOLOGY
WHOLEistic Psychology provides comprehensive and compassionate psychological services designed to nurture mental and physical wellbeing.
Rooted in the integration of psychological science, nutrition, and lifestyle medicine, WHOLEistic Psychology support individuals of all ages on their journey to whole-person health. Whether you’re seeking tailored therapy, assessments, or resources for growth, their services are here to empower and inspire transformation.
Creative Services
Brand Strategy
Brand Identity
Squarespace Website Design
Instagram Template Design
Creative Direction
The creative direction for WHOLEistic Psychology was built around the idea of a wellness club - something that feels bright, modern and aspirational while remaining warm, safe, and deeply supportive. The colour palette blends vibrant tones, pastels and grounding neutrals to balance clinical credibility with lifestyle-led energy. Refined yet approachable typography creates a voice that is both intelligent and approachable, conveying evidence-based expertise without feeling cold or clinical. Bold background patterns with soft floral textures were inspired by the world of boujee wellness and lifestyle brands. The imagery leans into whole-person health, bridging psychology with the visual codes of contemporary wellness culture.
Across digital and socials, the identity flexes into playful, educational and community-driven executions. This positions WHOLEistic Psychology as a trusted ally in your wellness journey, where serious psychological expertise is wrapped in a positive, uplifting, and stylish aesthetic.
The icon was developed from the “O” in WHOLEistic, blended into an interconnected circular form. This symbol represents the brand’s holistic philosophy: the interconnection of mind, body, and lifestyle in psychological wellbeing. It’s simple yet symbolic, designed to be recognizable, flexible across touchpoints, and a visual shorthand for the brand’s ethos.
BRAND VALUES
Compassion
Kindness
Self Development & Growth
Education
Fun
Security
In essence, WHOLEistic Psychology’s brand identity is bright, safe, and interconnected, a refreshing departure from traditional clinical psychology branding, designed to reflect the whole-person approach at the heart of the practice.