Embracing Change: Is your Business Ready for a Re-Brand?
It’s safe to say that re-branding is in the life cycle of every successful brand. Think Apple, Nike, Coca-Cola, Instagram. But the million-dollar question is, how do you know when it’s time to re-brand YOUR business?
A re-brand is an exiting time to strategically refresh your business so that you can connect with THE RIGHT audience, show off your KEY DIFFERENTIATORS, show people EXACTLY what it is you do and how you can help them, reflect NEW GOALS, PRODUCTS OR VALUES and mostly importantly successfully LEVERAGE YOUR BUSINESS and positively CHANGE THE GAME.
But I get the hesitation, I do! You’ve already got a logo and a website, so why change things up?! In this blog post, we're going to ask some big picture questions that get to the heart and soul of your current brand which will help you figure out whether a re-brand is for you.
So…let’s dive right in:
Do you believe your current branding is holding you back from new opportunities / customers?
I think so. It’s totally outdated.
It's not holding me back but it's not propelling me forward. It’s just meh so I don’t know? 🤷🏽♀️
The total opposite actually — my business is bringing in tons of new opportunities at the moment!
Do you think your current branding resonates with your ideal customers / clients?
Customers and clients have been hard to come by lately!
It's definitely sending the wrong types of clients/customers my way
My brand makes me look like a total pro to my dream clients!
Does your branding reflect your current level of expertise/experience?
No way, it doesn't even come close but it’s all I’ve got
I think my business is starting to outgrow it’s branding
I think so yes! It feels polished, put together, and totally reflects my expertise
Does your current branding speak to the level of service you provide for your clients?
Not so much. It feels confusing and in-consistent
It helps set the tone but I feel like something is missing
It sure does! Just by looking at my brand and website, my customers / clients know exactly what to expect when they choose to work with me or buy one of my products
Are you emotionally invested in your current branding?
Not even slightly, I think my business would be far more polished with a new look and feel
I don't love it or hate it -- it is what it is!
I love it but I'm open to making big changes if it's in the best interest of my brand longterm
It gives me all the feels every time I see it!
Are you embarrassed to show people your website and show off your business?
Yes I am 😢
Not at all. I show it off all the time
Does your branding fail to differentiate itself from your competition?
Yes. My brand has started looking like every other brand even though I am a unique business with key differentiators
My branding is unique but doesn’t quite fit the bill with what we do
I love how much my branding is unique to everything else I’ve seen out there
Has your business model or strategy changed or have you expanded in another direction?
Yes, since Covid things have pivoted in a different direction
My business has grown hugely and I’ve introduced a lot of new services / products outside of my original business model
Though my business has expanded, my business model and strategy remain on the same track
Are you trying to connect with a new audience?
Yes our target audience has shifted
We are broadening our audience to both male and females but our branding is directed towards woman
Our target audience remains the same
Thank you for spending some time taking the quiz, I hope the above answers have naturally helped funnel yourself towards an answer.
To give you some honest insight, if your above answers hung around points 1 or 2, it’s time to consider reaching out to a designer.
But PLEASE don’t be scared or put off by this!
Embracing a rebrand with open arms can rejuvenate your brand and breathe new life into your business. It's like giving your iPhone an upgrade or renovating your home to something more aligned with your growth – a total game-changer!
Ready to rock the rebranding boat? 🚢