A MODERN FAMILY

A laptop on a light wood desk displays a family website with a photo of three children smiling. The desk has a large green plant on the left, a beige mug on the right, and an open notebook with a pen on the left.

Dedicated to ensuring all those who wish to become parents can do so in a supportive and nurturing environment

A Modern Family aims to provide up-to-date information on the many and varied pathways open to those who have a desire to welcome a child into their world.

CREATIVE SERVICES

Creative Direction
Brand Identity
Website Design

www.amodernfamily.com

Text on a beige background reading "A Modern Family" with a butterfly illustration.

Screenshot of a family-oriented website with a header titled 'A Modern Family', featuring a photo of three children smiling. The webpage includes sections with a welcome message, an introduction to a family and parenting guidance, and images representing different family pathways such as fertility treatment, fostering or local adoption, and international adoption.

Minimalist graphic of a butterfly with text reading 'A Modern Family Support Guide Empower'.

A smiling family of four with two adult men and two children, a girl and a boy, outdoors at sunset, with a blue overlay containing a family-oriented message about inclusivity and nurturing environments.

Minimalist illustration of a hand with a butterfly landing on its index finger, using soft beige and brown tones.

A digital tablet displaying a family-focused website with a portrait of a woman, some text, and images, placed on a round wooden table with papers and a pen nearby.

CREATIVE DIRECTION

We really wanted this brand to feel warm, safe and soothing, to gently let the audience know that they’re not alone in their journey of parenthood. The illustration of the butterfly represents the child – whether the child is biological, fostered, adopted, a baby, toddler or an older child. Butterflies carry deep and powerful representations of life and are often associated with our souls, endurance, hope, life transformation, endless potential and vibrant joy. A clean typeface with soft accents is used for the wordmark logo to softly resonate with the audience and allow the illustrations to shine.